UEFA Extends Kit Assistance Scheme to 2022
UEFA has extended its successful Kit Assistance Scheme, which supports Europe’s smaller national associations in providing them with kit and equipment for their national teams.
The programme, which runs in two-year cycles under the auspices of UEFA’s Top Executive Programme (TEP) assisting its member associations, will continue until 2022, following the approval of the UEFA Executive Committee.
UEFA launched the scheme in 2007 after receiving requests from its member associations’ executives. The programme supports smaller FAs who do not have bargaining power when negotiating with kit suppliers. Kit and equipment is provided in particular to senior and Under-21 men’s national teams.
The scheme is purely about assistance, and not about sponsorship, and is tailored for associations who need such help in this area.
Use is being made of UEFA’s bargaining power for the benefit of these associations, based on actual need and voluntary participation.
Following a review process, UEFA launched a tender for a kit, equipment and goods supplier in January this year, and the Italian company Macron was chosen to work within the scheme.
The beneficiary countries have applauded the initiative by UEFA.
One of them is the General Manager of San Marino Football Federation (SFGC) Alberto Pacchioni who said “For the first time, our national team is getting a customised match kit. With the new design, we go back to our roots. The colours of our shirt will be the same as our national flag colours. We expect a very positive reaction from our fans and everybody in San Marino.”
Also, the General Secretary of Football Federation of Belarus (BFF), Sergey Safaryan said:
“It’s important that the TEP Kit Assistance Scheme continues. We were given an opportunity to design our own match kit, which takes into consideration our traditions, colours and national identity, and get familiar with the samples of the equipment we are ordering before it goes into production. Without the help of UEFA, this would not be possible for us.”
Marc Esselink, head of UEFA’s Top Executive Programme (TEP) in trying to explain the scheme and engagement of beneficiaries of the scheme said that the TEP Kit Assistance Scheme is one of the first concrete results of UEFA’s Top Executive Programme. People went into the workshop in Bologna with an idea in their head, and came out again with brand new, customised match kits. You can’t get more tangible results than this.
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