BBC to Broadcast in Pidgin,Yoruba, Igbo in 2017
From Left to Right: BBC Project Manager, Sarah Ansah; Head of Department, Mass Communication of University of Lagos, Dr Sunday Oloruntola; and BBC Editorial Lead, Bilikisu Labaran at the event after the Interactive session with the Students of Mass Communication
British Broadcasting Corporation has planned to start broadcasting in Pidgin, Yoruba and Igbo come year 2017 on a digitalised medium.
According to BBC Africa Project Manager, Sarah Ansah, this project is to help Nigeria retain part of her rich culture that is fading away due to how the English Language has pervaded almost every home in the urban areas of the country.
At an interactive session organised by BBC World Service in partnership with the Department of Mass Communication of the University of Lagos today to find out from the students, the young people the new language platform is created for , on how best the programming and marketing of contents can be best achieved, Sarah Ansah also said that the reason for BBC making this service digital is the need for BBC "... to connect with young people; Nigerians at an average of 18."
She added that the need to move forward with the tides as an organisation necessitated a digitalised service since if BBC is truly a world service that wants to reach every individual across the world and particularly in Nigeria, there is a need for them to go where their audience are.
BBC Editorial Lead in Nigeria, Bilikisu Labaran said that the social media are the right tool to share content to the youth that is why BBC decides to digitalise all contents on this project.
Bilikisu added that the idea given by one of the participants of the interactive session on making available a universal pidgin dictionary to achieve uniformity in the language will be a very good project to embark on since there is also a little difference the way some parts of West Africa speak pidgin.
She mentioned that for the yoruba and Igbo alphabets, BBC will be partnering with some Linguistic professors in the University of Lagos who have a working keyboard for both languages which will enable originality in language of presentation of contents produced.
The proposed services will also create jobs for Nigerians in the areas of Programming, Social media management, Audience and Marketing Department and Auditing Department with personnel such as Editors, Broadcast Journalists, Reporters and other Technical Support professionals.
The BBC new language service office will be based at Ikoyi, Lagos to complement the one at Abuja that is used for the English and Hausa services currently live in Nigeria.
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